Rethink Renewed
Activation
Did your mom or dad also gave her old phone to you, when a newer model was bought? And did that same phone also ended up with your younger siblings or grandparents? Well what did you do with it once, it broke down? Left it in a cupboard? Thought so.
During these last years, Telia Estonia has built a fully functioning system that helps people to recycle their old devices and the renews them in order to sell a better product for a more affordable price.
Now was the time to communicate that with a story that is familiar to most of us.
Client: Telia
Agency: Optimist Creative
Creative Director: Gunnar Hunt
Project Manager: Susanna Virkus
Art Director: Kristjan Hinno
Production: Get Shot Films
Director Janar Aronija
DOP: Martin Venela
Producer: Maiken Palm
Photographer: Kertin Vasser
Photo Producer: Alis Raudsepp
PA: Vivian Ruumet
1 AD: Kertu Köösel
Location Manager: Adele Kristelle Lehtorg
Location Assistants: Kristo Jürman, Sander Liblik
1AC: Erik Õunapuu
2AC: Ardi Ossaar
Gaffer: Andrus Ilp
Electricians: Taivo Soobard, Nikita Kurashov, Andrus Sergejev
Key Grip: Bertil Tarbe
Grip: Rauno Vahtre
Production Designer: Getter Vahar
Props Master: Eva-Maria Gramakovski
Art Assistant: Riho Vahtras, Taavi Parek, James
Stylist: Mari-Ly Kapp
Stylist Assistant: Anna-Liina Amer
MUA Kaire Hendrikson
MUA Assistant: Küllikki Pert
BTS photographer: Kaarel Metssalu
Cast: Casting Agency Icon
Music: EIK
Color Grade: Alexandre Zolotarev
VFX: Anti Rannus
Sound Design: Dmitry Natalevich
Online Edit: Optimist Motion