You know...

Young people often feel embarrassed to talk directly about certain topics. They use as many pronouns as possible. Inspired by this, we created that - You know.. - campaign, which featured video posts made with Evert Poom, focusing on how it looks to ask for advice on sexual matters from parents, friends, doctors, or a partner.

Creative Director: Magnus Lužkov

Project Manager: Susanna Eenma, Margaret Põldsaar

Digital Strategy: Andrei Maksimik

Art Director: Kristjan Hinno

Video: Evert Poom

Social Media: Marko Kivirand

Media: Annika Roosmann